Sunday, October 20, 2013

Updates from Japanese market.

It's so fun to see green business in the US. Having seeing different markets, I think this country has one of the most advanced green market and tech as well as people's attention.


I have been also trying to see what's happening in my country, Japan. Because of different reasons from the US market such as limited island, emergent needs in the damaged area by Tsunami, and cultural background, there are a little bit different business/tech coming up now.


1. Beverage company, SUNTORY, is invented non-soil planting material. Using a material, Pafcal which is just like sponge, it's possible to grow plants with no soil. With this technology, you can grow anything on the wall and roof with much less effort than traditional ways. I think this technology will be leveraged in roofgreening business.
http://www.suntory.com/?ke=hd&__utma=198440237.1572043416.1382239447.1382239447.1382318105.2&__utmb=198440237.4.10.1382318105&__utmc=198440237&__utmx=-&__utmz=198440237.1382318105.2.2.utmcsr=google|utmccn=(organic)|utmcmd=organic|utmctr=(not%20provided)&__utmv=-&__utmk=94292701


2. Biomass-green creates a completed biomass food recycling flow. Buying trash at grocery stores, making those forge. I think this business model exists in other areas, but every single players in this business flow exists in the same small neighborhood. I hope this size of "local" will be managed in the US. (web in Japanese) http://www.biomass-green.co.jp/


3. Rapidly increasing needs of hydroponic business is obvious because our land get so much damage from the nuclear power. Osaka city Univ is one of the top players in this industry. Last time when I visited there in 2 years ago, they were already tied up with Subway to accelerate the consumers to taste hydroponic vegetable. http://www.plant-factory.21c.osakafu-u.ac.jp/english/index.html


I will update more information when I go back to Japan in the end of this year.
Let's get started, Chuji,

No comments:

Post a Comment